& Other Stories

The latest addition to the H&M family is going to be a high end "luxury" brand with better quality and in an even higher price class than COS. At the moment the H&M group owns five different store concepts; H&M, COS, Cheap Monday, Weekday and Monki, meaning that this is going to be a complement to these. There are supposedly going to be stores opening all over Europe already next year for the new concept.

H&M Spring Summer 2012 Swimwear Advertising Campaign

At the moment there are no official H&M stores here in Taiwan. I have however come across an outlet store where I found some random pieces which was unexpected. After speaking to quite a few Taiwanese people, most of them seem to know about H&M and you can also tell it is quite saught after. Some have gone to China/Hong Kong to buy it or have managed to buy something online through someone they know in another country. I guess it not existing here makes it in itself very attractive fore-mostly to the younger fashion forward crowd but I'm sure it would become very successful if it would open here just like many of its other European competitors like Zara.